Michael Gardiner
Hire me

Press kit & sponsorships

I’ve been doing cold email and B2B lead generation since 2014. I run DFY Meetings, a done-for-you outbound agency for B2B companies, and teach the same playbook through Grow B2B. This page is for YouTube and social sponsorships — my audience is B2B founders, sales teams and agency owners.

Rates

Brief mentions

$500–$750

Integrated videos

$750–$1,500

Dedicated videos

$1,500–$3,000

For tools I haven’t used yet, I go through a testing process before confirming whether I can recommend them directly.

YouTube analytics

As of November 2026.

5,610Subscribers
306,962Lifetime views
208Public videos
37,077Views, last 365 days
14,101Views, last 90 days

632 average lifetime views on videos published in the last 90 days.

1,476 lifetime average views per video (median 787).

Top countries (lifetime)

of views with known country.

  • United States58.1%
  • India20.1%
  • United Kingdom8.9%
  • Canada2.8%
  • Pakistan2.0%
  • Germany1.1%
  • Australia0.8%
  • Philippines0.6%
  • Nigeria0.4%
  • Thailand0.4%

Age and gender

Lifetime shares of viewers with demographic data.

  • 25–3451.5%
  • 18–2442.2%
  • 35–445.3%
  • 45+0.9%
  • Male93.9%
  • Female6.0%

Software tutorials, reviews & founder interviews

Public videos that feature a named software tool, platform, or founder interview. None of these are flagged as paid placements.

VideoSoftwareViewsYear
Smartlead AI Tutorial | How To Use Smartlead To Send Cold EmailsSmartlead8,6382024
Instantly AI Tutorial | How To Use Instantly To Send Cold EmailsInstantly7,9412024
How to Find Qualified eCommerce Clients with Store LeadsStore Leads6,5162022
How To Find Unlimited Leads For Your Agency Using D7L Lead FinderD7L Lead Finder4,8102021
Interview with Vaibhav Namburi Smartlead.ai FounderSmartlead4,5742023
How to Use Clay for B2B Lead Generation | Tutorial and Use CasesClay3,8392024
How To Write AI Personalized Lines with Clay (Full Tutorial)Clay3,5632024
Apollo.io B2B Lead Generation Tutorial & Review (2024)Apollo3,4432024
Cold Email Spintax Tutorial | Instantly and SmartleadInstantly; Smartlead1,7912024
How Iman Gadzhi and Pierre-Antoine de Preux Are Growing AgenciFlow | Founder InterviewAgenciFlow1,6742023
How To Use AI to Automate Cold Email Outreach (That Actually Converts in 2025)Clay; n8n; Make; Zapier1,4472025
How to Build a Cold Email Lead List | Findymail TutorialFindymail1,2262024
Cold Email Deliverability | Shared Vs. Dedicated IPsInfraforge9462024
Seamless AI Tutorial | How To Use Seamless For Cold EmailSeamless.ai8392025
Grok Bot + Clay Just Broke B2B Lead GenClay; Grok / xAI8232026
How Alex Heiden Went From a Sales Rep to Building TryClosify.com to $100,000/monthClosify8152022
Cold Email Deliverability in 2024 | Interview with Vaibhav Namburi (Smartlead Founder)Smartlead7392024
How to Use Clay for B2B Lead Generation (2026)Clay7342026
Top 5 B2B Lead Generation Tools of 2025Apollo; FullEnrich; Clay; Instantly; Octoparse7292025
Email Validation Tutorial | Scrubby & MillionVerifierScrubby; MillionVerifier7212024
Store Leads | Interview with Ammar MohamedStore Leads6182022
Work with me

Want to sponsor a video?

If you’d like a brief mention, an integrated video or a dedicated video, email me with the tool and what you have in mind.